Gender: 20 Males 20 Females
Age: 10 - under 18's 10 - 20-35's 10 - 36-50's 10 - 51's+
Household Income: 13 - under £25,000 18 - £25,000-£50,000 3 - £50,000-£75,000 1 - £75,000+ 5 - N/A
Ethnicity: 4 - White-Irish 14 - White-British 8 - Black-British 6 - Asian-British 8 - N/A
Q1: Rom-Com: 8 Thriller: 16 Horror: 16
Q2: 0: 27 1: 9 2: 3 3: 1
Q3: Weekly: 1 Fortnightly: 8 Monthly: 15 Yearly: 8 Never: 8
Q4: Varied, majority were in the horror/thriller genre
Q5: Director: 5 Cast: 3 Storyline: 8 Genre: 13 Trailer: 11
Q6: Internet: 0 Television: 9 Magazines: 2 Posters: 5 Trailers: 24
So from this questionnaire i gathered that most people favoured thriller and horror, visiting the cinema once a month who based their decision on either genre or trailer and they had access to films from trailers seen either in cinema, through word of mouth or on television.
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